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in: Kenner, Advertising

Kenner The Real Ghostbusters Advertising

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Kenner's The Real Ghostbusters advertising happened during 1987 through 1990 when the line of toys based on The Real Ghostbusters ended its run in the early winter of 1990/1991.

History[]

The first printed newspaper advertisements happened in the last week of January of 1987, while the first television advertisements were believed to happen in the fall of that year. Printed advertisements began off featuring a stock image of Peter with Grabber Ghost.

List of Print Advertisements[]

In Store[]

  • 1986/1987 The Real Ghostbusters Ghost Center[1]
    • Ghost Center sign
    • Shelf talker
    • Action figure dispenser
    • Action figure carousel
  • 1989 Ghostbusters II hanging double sided cardboard sign.

Action Toy Guides[]

Year
Season 		Number
Printing 		Description Kenner Toy Lines
1988 Winter 881232000 GV Toys: Fright Feature Action Figures (Janine, Egon, Winston, Peter, Ray), Haunted Humans Action Figures (Granny Gross, X-Cop, Terror Trash, Mail Fraud, Hard Hat Horror, Tombstone Tackle), Pull Speed Ahead Action Ghost, Brain Blaster Action Ghost, Green Ghost Gooper Ghost Action Figures, Ecto-Plazm Play Gel, Mini-Gooper Ghosts, Mini Traps, Mini Shooters, Highway Haunter Action Vehicle, Ecto-1 Action Vehicle, Ecto-2 Action Vehicle, GhostPopper Toy Weapon, Ghost Zapper Projector, Proton Pack Accessories, and Fire House Headquarters.

Note that the following items are labeled as "Available In Spring 1988": X-Cop, Tombstone Tackle, Brain Blaster Action Ghost, and Highway Haunter Action Vehicle. 		Sky Commanders, The Real Ghostbusters, Silverhawks, Mask: Split Second, Starting Lineup, Bone Age
1988 Spring 881232010 Toys: ""Same as 1988 Winter"" plus Airsickness Vehicle, Wicked Wheelie Vehicle, and Ghost Spooker Voice Modulator Toy.

Note that the following items are labeled as "Available In Spring 1988": X-Cop, Tombstone Tackle, Brain Blaster Action Ghost, and Highway Haunter Action Vehicle. 		Skyball, The Real Ghostbusters, Silverhawks, Starting Lineup, Bone Age
1988 Summer 881232020 Toys: ""Same as 1988 Spring"".

Note that the following items are labeled as "Available In Spring 1988": X-Cop, Tombstone Tackle, Brain Blaster Action Ghost, and Highway Haunter Action Vehicle. 		Skyball, The Real Ghostbusters, RoboCop and the Ultra Police, Starting Lineup, Bone Age
1989 Summer 881233000 Toys: Screaming Heroes (Ray, Egon, Peter, Janine, Winston), Super Fright Feature Heroes (Peter, Ray, Winston, Egon, Janine), Classic Monsters (Mummy, Quasimodo, Zombie, Wolfman, Frankenstein, Dracula), Fright Feature Action Figures (Winston, Peter, Egon, Ray, Janine), Haunted Humans Figures (Mail Fraud, Terror Trash, Hard Hat Horror, Tombstone Tackle, X-Cop, Granny Gross), Fearsome Flush Action Figure, Mini-Ghosts (Green Ghost, Finger Pop Fiends), Ecto-3 Action Vehicle, Ecto 500 Action Vehicle, Nutrona Blaster Toy Weapon, Water Zapper Toy Weapon, Ghost Trap, Ecto-Popper And Ecto-Goggles Accessories, Ecto-2 Action Vehicle, Firehouse Headquarters, Highway Haunter Action Vehicle, Proton Pack, and Ecto-1 Action Vehicle.

Note that the following items are labeled as "New!": Screaming Heroes, Super Fright Feature Heroes, Classic Monsters, Fearsome Flush Action Figure, Mini-Ghosts, Ecto-3 Action Vehicle, Ecto 500 Action Vehicle, Nutrona Blaster Toy Weapon, Water Zapper Toy Weapon, Ghost Trap, and Ecto-Popper And Ecto-Goggles Accessories. 		Building Blasters, Mega Force, RoboCop and the Ultra Police, The Real Ghostbusters, Blast Jets, Starting Lineup, Police Academy
1990 Winter 881242000 Toys: Power Pack Heroes (Louis, Winston, Janine, Ray, Egon, Peter), Super Fright Feature Heroes (Janine, Ray, Egon, Peter, Winston), Screaming Heroes ("Note this image is of Slimed Heroes and not Screaming Heroes" Egon, Peter, Ray, Winston, Louis), Classic Monsters (Quasimodo, Wolfman, Dracula, Frankenstein, Mummy, Zombie), Gobblin' Goblins Action Toy (Gobblin' Goblin Figure: Nasty Neck, Gobblin' Goblin Figure: Terror Tongue, Gobblin' Goblin Figure: Terrible Teeth), Fearsome Flush Action Figure, Mini-Ghosts (Green Ghost, Finger Pop Fiends), Ghost Sweeper Vehicle, Ecto-1A Vehicle, Ecto-3 Action Vehicle, Ecto 500 Action Vehicle, Ecto-Charger Pack, Ecto-Blaster Toy Weapon, Ghost Grab-A-Meter Toy Weapon, Ghost Trap, Ecto-Popper And Ecto-Goggles Accessories, Firehouse Headquarters, Water Zapper Toy Weapon, Proton Pack, and Nutrona Blaster Toy Weapon.

Note that the following items are labeled as "New": Power Pack Heroes, Gobblin' Goblins Action Toy, Ghost Sweeper Vehicle, Ecto-1A Vehicle, Ecto-Charger Pack, Ecto-Blaster Toy Weapon, and Ghost Grab-A-Meter Toy Weapon.
Also, the following items are labeled as "Available Spring 1990": Power Pack Heroes, Ghost Sweeper Vehicle, Ecto-Blaster Toy Weapon, and Ghost Grab-A-Meter Toy Weapon. 		Police Academy, Shadow Strikers, Mega Force, Beetlejuice, Starting Lineup, RoboCop and the Ultra Police, Rat Fink and the Rad Rods, The Real Ghostbusters
1990 Winter
Corrected 		881242001 Notes: Screaming Heroes image corrected. Previously, a Slimed Heroes image was in the spot by mistake.

Toys corrected: Screaming Heroes (Ray, Egon, Peter, Janine, Winston) 		Same as 1990 Winter
1990 Summer 881242020 Toys: The Dark Knight Collection, Shadow Strikers, Starting Lineup, Beetlejuice, RoboCop and the Ultra Police, The Real Ghostbusters, Rat Fink and the Rad Rods
1991 Winter 881253000 Toys: Starting Lineup, Bill & Ted's Excellent Adventure, The Real Ghostbusters, The Dark Knight Collection, Swamp Thing, Beetlejuice

Toy Fair Catalogs[]

Year Description Kenner Toy Lines
1987 Toys:
1988 Toys:
1989 Toys:
1990 Toys:
1991 Toys:

Repro Art Books[]

Year Description Kenner Toy Lines
1987 Toys:
1988 Toys:
1989 Toys:
1990 Toys:
1991 Toys:

Newspapers[]

List of Television Advertisements[]

Year Description Duration
1987 (Slimer in refrigerator introduction) features: Classic Hero Figure: Ray Stantz, Classic Hero Figure: Peter Venkman, Classic Hero Figure: Egon Spengler, Ghost Figure: The Stay-Puft Marshmallow Man, Play Gel: Ecto-Plazm. 30 sec.
1987 (No-Ghost introduction) features: Toy Weapon: GhostZapper. 30 sec.
1987 (Slimer in refrigerator introduction/No-Ghost introduction) features: Classic Hero Figure: Ray Stantz, Classic Hero Figure: Peter Venkman, Ghost Figure: Bad-To-The-Bone Ghost, Gooper Ghost Figure: Sludge Bucket. 30 sec.
1987 (Slimer in refrigerator introduction) features: Classic Hero Figure: Winston Zeddmore, Classic Hero Figure: Peter Venkman, Action Vehicle: Ecto-1 Vehicle, Ghost Figure: The Green Ghost (Slimer), Ghost Figure: Bug-Eye Ghost, Gooper Ghost Figure: Squisher, Gooper Ghost Figure: Banshee Bomber. 30 sec.
1987 (No-Ghost introduction) features: Classic Hero Figure: Winston Zeddmore, Classic Hero Figure: Peter Venkman, Action Vehicle: Ecto-1 Vehicle, Ghost Figure: The Green Ghost (Slimer), Ghost Figure: Bug-Eye Ghost, Gooper Ghost Figure: Squisher, Gooper Ghost Figure: Banshee Bomber. (Aired with Silverhawks advertisement, also by Kenner.) 15 sec.
1988 Features: Playset: Fire House Headquarters, Fright Feature Figure: Peter Venkman, Fright Feature Figure: Winston Zeddmore, Gooper Ghost Figure: Green Ghost, Action Vehicle: Ecto-1 Vehicle, Haunted Human Figure: Tombstone Tackle Ghost, Haunted Human Figure: X-Cop Ghost. 30 sec.
1988 Features: Fright Feature Figure: Egon Spengler, Fright Feature Figure: Peter Venkman, Ghost Figure: Pull Speed Ahead Ghost, Action Vehicle: Highway Haunter Vehicle. 15 sec.
1988 Features: Fright Feature Figure: Egon Spengler, Fright Feature Figure: Janine Melnitz, Haunted Vehicle: Air Sickness Vehicle, Haunted Vehicle: Wicked Wheelie Vehicle. 15 sec.
1988 Features: Fright Feature Figure: Peter Venkman, Fright Feature Figure: Ray Stantz, Action Vehicle: Ecto-2 Vehicle, Playset: Fire House Headquarters, Haunted Human Figure: Granny Gross Ghost. 30 sec.
1988 Features: Fright Feature Figure: Peter Venkman, Fright Feature Figure: Winston Zeddmore, Haunted Human Figure: Tombstone Tackle Ghost, Haunted Human Figure: Terror Trash Ghost. 30 sec.
1988 Features: Toy Weapon: Proton Pack, Toy Weapon: GhostPopper. 30 sec.
1988 Features: Toy Weapon: Proton Pack, Toy Weapon: GhostPopper, The Real Ghostbusters Haunted Watch Promotion. 30 sec.
1988 (Newsflash introuduction) features: Haunted Human Figure: Granny Gross Ghost, Fright Feature Figure: Ray Stantz, Fright Feature Figure: Peter Venkman, Haunted Human Figure: Tombstone Tackle Ghost, Fright Feature Figure: Winston Zeddmore, Haunted Human Figure: X-Cop Ghost, Fright Feature Figure: Egon Spengler,Haunted Human Figure: Terror Trash Ghost. (Fright Feature Figure: Janine Melnitz appears briefly, but isn't acknowledged.) 30 sec.
1989 Features: Monster Figure: The Wolfman Monster, Ghost Figure: Fearsome Flush, Screaming Hero Figure: Ray Stantz, Screaming Hero Figure: Winston Zeddmore. 30 sec.
1989 (Ghostbusters II introduction) features: Screaming Hero Figure: Egon Spengler, Screaming Hero Figure: Peter Venkman, Monster Figure: The Dracula Monster, Monster Figure: The Frankenstein Monster. 30 sec.
1989 Features: Toy Weapon: Ghost Trap, Toy Weapon: Ecto-Popper and Ecto-Goggles, Toy Weapon: Nutrona Blaster. 30 sec.
1989 Features: Toy Weapon: Ecto-Popper and Ecto-Goggles, Toy Weapon: Nutrona Blaster, Toy Weapon: Water Zapper. 30 sec.
1989 (GB2 Intro) features: Action Vehicle: Ecto-500 Vehicle, Super Fright Feature Figure: Winston Zeddmore, Super Fright Feature Figure: Peter Venkman, Monster Figure: The Mummy Monster. 30 sec.
1990 (GB2 Intro) features: Power Pack Hero Figure: Peter Venkman, Power Pack Hero Figure: Louis Tully, Gobblin' Goblin Figure: Terror Tongue, Action Vehicle: Ghost Sweeper Vehicle. (Cameo appearance for Meanie Weenie Ghost.) 30 sec.
1990 Features: Toy Weapon: Ecto-Charger Pack, Toy Weapon: Rapid Fire Ecto-Blaster, Toy Weapon: Ghost Grab-A-Meter. 30 sec.
1990 Features: Slimed Hero Figure: Louis Tully, Slimed Hero Figure: Ray Stantz, Gobblin' Goblin Figure: Nasty Neck, Action Vehicle: Ecto-Bomber Vehicle. 30 sec.
1990 Features: Toy Weapon: Proton Pack, Toy Weapon: Ghost Trap, Toy Weapon: Ghost Nabber. 30 sec.

Trivia[]

References[]

  1. ↑ Ectocontainment (Fan Site): "Kenner’s The Real Ghostbusters Ghost Center" blog

Also See[]

External Links[]

Gallery[]

In Store[]

Ghostbusters II hanging double sided cardboard sign image provided by collector Robert Maxwell Barbieri of Bobby_80s (on Instagram).

Action Toy Guides[]

Toy Fair Catalogs[]

Repro Art Books[]

Newspapers[]

List of Television Advertisements[]

1987[]

1988[]

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