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Generous Motors is an American car company. During World War II, a part of its production factory was dedicated to building aircraft. The wing was infested with Gremlins and thus, sealed off. In the mid-1980s, the wing was reopened and refurbished to accommodate assembly of the Y-car. Every Y-car was made to eventually self-destruct. Faced with a mounting legal problem, Mr. Abernathy, the current President, hired the Ghostbusters.
After confirming the presence of Gremlins in the employees' lunchroom, the Ghostbusters tried to confront them only have Winston Zeddemore trapped in a behemoth creation. The Ghostbusters rallied and built their own indestructible car with GM parts. While the Gremlins were enamored with it, Peter Venkman sealed them in a glass dome.
- Generous Motors is a reference to General Motors (aka GM)
- Generous Motors is referenced twice in Ghostbusters Issue #9
- On Cover B
- On page seven, the name appears on the spine of a book on the desk of the Mayor of Detroit
- On page 10 of Ghostbusters Volume 2 Issue #1, the police cars bear the emblem of Generous Motors.
- On page nine of Ghostbusters Volume 2 Issue #12, the Generous Motors logo makes a non-canon cameo on a Times Tower ad.
- On page three of Ghostbusters International #7, in panel 1, there is non-canon reference on the car rental sign to GM Motors in the top left.
- ↑ Peter Venkman (2009). The Real Ghostbusters- Don't Forget the Motor City (1987) (DVD ts. 03:58-04:00). Time Life Entertainment. Peter says: "I'm going to call the President of Generous Motors."
- ↑ Peter Venkman (2009). The Real Ghostbusters- Don't Forget the Motor City (1987) (DVD ts. 05:03-05:05). Time Life Entertainment. Peter says: "We'll catch the next flight to Detroit."