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Ghostbusters (2016 Movie) Tie-In Advertising

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Ghostbusters (2016 Movie) tie-in advertising started in late May 2016 featuring cross promotions for sporting events, various merchandise, and corporate chains.

ListEdit

ProductsEdit

Home and GardenEdit

  • Kärcher

Home EntertainmentEdit

School SuppliesEdit

  • Vaultz (Walmart exclusives)
    • Bensussen Deutsch & Associates Inc
      • Eraser Set Four Erasers
      • 2-Pack Spiral Notepad
      • 1GB USB Eraser Combo
    • January & Wood Co., Inc.
      • Metal Supply Box
    • Underground Toys
      • Talking Plush Clip On (Stay Puft Marshmallow Man)
  • Purell
    • Refreshing Aloe

ClothingEdit

PerishablesEdit

U.S.A.Edit

MexicoEdit

JapanEdit

ServicesEdit

U.S.A.Edit

U.K.Edit

  • National Tyres and Autocare
  • O2 for O2 Priority
  • Sony Mobile
  • Waterloo Station
  • Forbidden Planet

PhilippinesEdit

  • Enchanted Kingdom

Corporate ChainEdit

  • Papa John's
  • Dave and Buster's
  • Macy's
  • Wal-Mart
  • Wayback Burgers

SportsEdit

  • NBA
  • UEFA

TelevisionEdit

  • ABC
    • Greatest Hits

DevelopmentsEdit

OnlineEdit

ArticlesEdit

On September 15, 2015, Coca-Cola filed to renew the Ecto Cooler trademark. [1] Then appearing on eBay on February 18, 2016 was a prototype can. The new can did not feature the iconic Slimer, but notes the 2016 film and has a green slime motif.

On April 25, 2016, it was announced Ecto Cooler would be available for a limited time beginning on May 30. It will be sold in packs of 6-ounce juice boxes or 11.5-ounce aluminum cans. The cans are specially printed using thermal ink that turns an eerie shade of slime green when the product inside is cold. There will be a contest held up until May 30. Fans can enter for a chance to win it before it is available for purchase. Fans were instructed follow @Ectocooler on Twitter and Ecto Cooler on Facebook. [2] It will be sold exclusively in the United States of America. [3]

On June 8, 2016, it was reported Papa John's will have a merchandise tie-in to the movie. There will be a new limited time product offer, pizza box tied to the film, and a marketing and promotional campaign including a new TV spot featuring one of the most iconic Ghostbusters characters. [4]

On June 27, 2016, Papa John's issued a press release. Their pizza is confirmed to cameo in scenes at Zhu's. Papa John's is offering an XL Dual Layer Pepperoni pizza for only $12 and it will be delivered in a Ghostbusters themed pizza box featuring "honorary" Ghostbuster Papa John, alongside the Ecto-1. The new Papa John's TV spot debuted and introduced new Ghostbuster – Papa John – along with one of the brand's "best customers" – Slimer. The TV spot will air primarily across national cable entertainment and sports networks including AMC, ESPN, and Comedy Central. There will also be a "Who You Gonna Call" U.S. only sweepstakes on www.papajohns.com/Ghostbusters. Top prize is four authentic jumpsuits from the movie plus a signed poster. 1st prize is a private screening of a Sony movie. 2nd prize is a PlayStation®4, Ghostbusters (2016) video game and a $25 Papa Card. 3rd prize is Mattel Ghostbusters toys. 4th prize is a Ghostbusters (2016) video game for PS4 system and a $50 Papa Card. Customers who purchase a $25 ePapa Card will get a $5 movie certificate from Fandango valid towards any movie ticket at theaters nationwide. [5] [6]

On June 29, 2016, it was reported Lyft partnered with Sony to offer rides on Ecto-1 on July 1 and 2, in New York City, San Francisco, Los Angeles, Boston, and Washington D.C. to those who request a car via Ghost Mode on the Lyft app receive a free ride in an Ecto-1 used in the film or a replica. They also get a chance to win tickets to the Ghostbusters premiere in Los Angeles. oyota Highlanders custom wrapped to look like the Ecto-1 will fill in when the originals and replicas are all in use. [7]

On July 6, 2016, it was reported Brand & Delivery, a marketing agency, set up a U.K. campaign for July involving National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and Karcher. It will include a national press and drive time radio campaign by National Tyres and Autocare, a TV campaign by Karcher supported by POS in more than 3,000 stores, a TV and digital out of home campaign by O2 for O2 Priority offering the chance to win tickets to the US premiere and a POS promotion by Sony Mobile within 480 O2 stores. [8]

On July 10, 2016, Forbidden Planet previewed a kiosk with Ghostbusters merchandise for sale nearby at Waterloo. [9]

On July 11, 2016, it was reported a giant Stay Puft Marshmallow Man replica was sighted at London's Waterloo Station at commuter lanes near a currency exchange booth. [10]

On September 6, 2016, a review of Wayback Burgers' Ghostbusters menu was posted - a Ghostbustin' Burger, Mac & Cheese Bites with Ghost Pepper Sauce, and a Stay Puft Slime Milkshake. [11]

On September 16, 2016, Enchanted Kingdom issued a press release revealing their Ghostbusters Adventures Live! attraction was opening October 1st in partnership with the licensee of Ghostbusters, Sudden Impact! Entertainment Company. [12]

VideosEdit

On June 20, 2016, Dave and Buster's released several videos announcing Ghostbusters arcades, based on Ghostbusters and Ghostbusters II, and menu items, "Ghostbusters Glow Kones" and "Slimer's Sour Slushie". Commercials included a brief snippet from the U.S. trailer of the Ghostbusters stepping out from the Ecto-1 and the title card advertising the July 15 date. [13] [14] [15] [16] [17]

Social MediaEdit

On May 30, 2016, it was reported ads for Ecto Cooler were seen in a movie theater. [18]

On June 8, 2016, Macy's in New York City had Ghostbusters suits and props on display. [19]

On June 14, 2016, it was reported there were also regular Twinkies with the Ghostbusters logo on the blue and white box. [20]

On June 15, 2016, Greatest Hits tweeted a still from their June 30, 2016 series premiere episode. It featured Ray Parker, Jr. performing "Ghostbusters" with dancers dressed in flightsuits from the 2016 movie but wearing the original Proton Packs. [21]

On June 16, 2016, Arsenio Hall tweeted a photo of himself in the classic Ecto-1. [22]

On June 18, 2016, it was reported Dannon YoCrunch and Fandango teamed up for cross promotion. Specially-marked packages of YoCrunch would offer a $5 or $13 Fandango promotional code for a movie ticket. Between June 17, 2016 and September 9, 2016, one four pack or four packages of single serves would net a $5 code. One eight-pack, twelve-pack, or eighteen-pack would net a $13 code. Photo of the entire receipt showing the items purchased would then be entered at www.yocrunchpromo.com and submit the photo by September 16. Within 48 hours, an email should be set with the Fandango code. [23] [24]

On June 19, 2016, it was reported there were Hostess Snacks limited edition Stay Puft Marshmallow Man Twinkies at Walmart. [25]

On June 22, 2016, Greatest Hits tweeted a still from their June 30, 2016 series premiere episode. It featured Ray Parker, Jr. performing "Ghostbusters" with dancers dressed in flightsuits from the 2016 movie but wearing the original Proton Packs. [26] The series premiere airs 9-10 pm EDT on ABC and is hosted by Arsenio Hall and Kelsea Ballerini. The episode features hits from 1980-1985.

On June 26, 2016, Hostess Snacks' posted a promotion for its Key Lime Slime Twinkies which also included promotion for the movie. [27]

On June 29, 2016, a commercial of the June 30 episode of "Greatest Hits" was posted. [28]

On July 9, 2016, 02 Priority tweeted a contest to win a Ghostbusters bundle in conjunction with Forbidden Planet. [29] [30]

TV SpotsEdit

KarcherEdit

On March 16, 2016, Karcher U.K. released their 31 second TV spot for latest K5 Full Control pressure washer. [31]

NBA FinalsEdit

On June 2, 2016, a behind the scenes feature was posted about a TV Promo tie-in airing during Game 1 of the NBA finals tonight. Several promos will air. One will star Kobe Bryant suited up as a Ghostbuster in his Black Mamba persona. [32]

On June 2, 2016, at around 6:34 to 6:35 pm, the first NBA Finals tie-in promo aired starring Kobe Bryant, representing the Western Conference. While conducting business at his office, Kobe Inc, Kobe is on his wireless headset talking about setting up a studio in China. His assistant enters the office and informs him he got a call on the private line. He looks at the ornate phone. Kobe relishes the moment. She taps a secret button under his desk and a secret room is revealed with Ghostbusters gear. Kobe suits up (with his nametag reading "Mamba") and he walks up to his roof, where a white helicopter with the No Ghost logo on it is awaiting him. He flies towards the psychokinetic maelstrom, seen above the Mercado Hotel in the trailers, above the Staples Center. Kobe laughs about how people told him retirement was going to be boring. The promo aired on more time a few minutes after the second promo aired [33]

On June 2, 2016, at around 6:38 pm to 6:39 pm, the second NBA Finals tie-in promo aired starring Spike Lee, Carmelo Anthony, Kristaps Porziņģis, and Walter "Clyde" Frazier, representing the Eastern Conference. While practicing at the Madison Square Garden, Porziņģis shoots a three pointer. The ball hovers above the rim with a green glow and flies away. He asks if that was a ghost. There is a temporary black out. Diehard fan Spike Lee stands up and remarks there's a ghost. They wonder if Spike lives at the Garden. Spike remarks it's the home of the great, and Walter "Clyde" Frazier appears on the stairs in a trademark gaudy suit, and the not-so-great - Slimer is seen in the stands eating food. They all suit up, wrangle Slimer in streams and trap him. Spike holds up the trap and declares they ain't afraid of no ghost then they walk off the court.

UEFA European ChampionshipEdit

On June 10, 2016, Sony Pictures Spain released a 28 second teaser kicking off a series of promotional tie-in TV spots with the UEFA European Championship (also known as EURO 2016). Erin, Holtzmann, Abby, and Patty, among soccer fans, talk into the camera. The Ghostbusters issue a very disturbing warning to Spain about reports of an invasion of a football (soccer) field by a Class 5 ghost. It ends with Patty saying "You know who to call!" close up to the camera. [34]

On June 11, 2016, Sony Pictures released a 1:22 video. Children are playing soccer. A goalie notices slime on the rails of the goal. The goalie misses the ball. It stops in mid-air then hits Slimer in the back. Slimer chases the children up the stairs. Ecto-1 pulls up. Andres Iniesta, a player from FC Barcelona and the Spanish national team, comes out of the car dressed as a Ghostbuster and fires at Slimer. Slimer is wrangled and explodes. The logo spins sideways as Slimer flies past with popcorn and a drink. The Ghostbusters, seated among soccer fans, are impressed with Andres. Holtzmann reiterates she knew there were good recruits in Spain. They want to put a star next to his name on the clipboard but Patty informs they she already did. Holtzmann holds up a tiny flag. [35] Part 3 of the Euro 2016 promo would be released in August. [36]

Progressive InsuranceEdit

On June 19, 2016, a new tie-in TV spot aired on ABC and related channels featuring Progressive Insurance titled "Ghostbusters: Break Room Activity." One night, Progressive employee Jamie speeds past a security guard in Ecto-1 to a haunted warehouse. He speeds past the security guard, who doesn't put up much of a fuss and goes back to reading his magazine. Jamie, suited up as a Ghostbuster, emerges from the driver's side door and cautiously entered the poorly lit warehouse. He turned and fired his particle thrower at a creepy sound. Suddenly, Progressive's spokeswoman Flo appeared as a ghost to inform him that the Name Your Price Tool can show him coverage options to fit his budget. Being a Progressive agent, Jamie already knew that. Flo flew straight for him. Jamie wakes up from his daydream and is sitting cross-legged on the showroom floor, playing with new Mattel toy figurines and Ecto-1 with Flo and a customer staring at him. Jamie realizes he should have played with his toys in the break room. Flo replies, "You think?" The commercial features the Ghostbusters single by Ray Parker, Jr.. [37] Other cuts of the commercial show Jamie on the floor of the warehouse covered in slime, much like the position Peter was in after Slimer slimed him in the first movie. He admits he should have seen that coming. Flo cackles. Another has the ghost of Flo coughing and realizing a drink of water wouldn't help her since she was a ghost. Another has her pausing to clear her throat while mentioning the Name Your Price Tool then resuming.

Papa John'sEdit

On June 27, 2016, the new Papa John's TV spot debuted online and on television. Papa John drives to the Mercado in Ecto-1. People are running in fear outside onto Times Square. Slimer is inside scarfing down XL Dual Layer Pepperoni pizzas. A bystander is relieved to see a Ghostbuster but Papa John admitted Slimer was his best customer. Slimer sees John and flies toward him. The spot concludes with Papa John finishing his pitch outside, covered in ectoplasm.

ReferencesEdit

  1. Comic Book "Coca-Cola Files to Renew the Ecto-Cooler Trademark" 11/27/15
  2. "It's official! Hi-C Ecto Cooler set to return this summer!" 4/25/16
  3. Ghostbusters News "Hi-C Ecto Cooler will be exclusive to the United States" 4/25/16
  4. Business Wire "Papa John's Teams up with Sony Pictures for Ghostbusters" 6/8/16
  5. Business Wire "Who You Gonna Call? Papa John’s Answers the Call with Ghostbusters Film Partnership and XL Dual Layer Pepperoni Pizza" 6/27/16
  6. Papa Johns Ghostbuters 6/27/16
  7. The Hollywood Reporter "Lyft to Offer Rides in 'Ghostbusters' Ecto-1 (Exclusive)" 6/29/16
  8. Licensing.biz "Brand & Deliver secures new Ghostbusters promotions partners" 7/6/16
  9. Forbidden Planet Tweet 7/11/16
  10. Metro "Ghostbusters Stay Puft Marshmallow Man is causing HAVOC at Waterloo station" 7/11/16
  11. Dinosaur Dracula blog "The Official Ghostbusters Burger?!" 9/6/16
  12. Manilla Standard "Ghostbusters Adventure Live opens in October 1, 2016" 9/16/16
  13. "Dave & Buster's Summer of Games - Ghostbusters" 6/20/16
  14. "Dave & Buster's Summer of Games - Ghostbusters (Kids)" 6/20/16
  15. Dave and Buster's Ghostbusters gameplay by user rottiepawz 5/26/16
  16. Dave and Buster's Ghostbusters gameplay by user Logan Davis 5/25/16
  17. Dave and Buster's Ghostbusters gameplay by user Toy Hunter Games
  18. DinosaurDracula Tweet 5/30/16
  19. Ghostbusters Tweet 6/8/16
  20. Dinosaur Dracula Tweet 6/14/16
  21. greatesthitsabc Tweet 6/15/16
  22. Arsenio Hall Tweet 6/16/16
  23. YoCrunch Promo retrieved 6/26/16
  24. protoncharging Tweet 6/18/16
  25. instagram user kyleisez 6/19/16
  26. greatesthitsabc Tweet 6/22/16
  27. Hostess Snacks Tweet 6/26/16
  28. Spook Central Facebook "ABC GH Ep 1 "1980-1985" Com (6/30/2016)" 6/29/16
  29. O2 Tweet #1 7/9/16
  30. O2 Tweet #2 7/9/16
  31. Karcher U.K. Youtube "Kärcher Pressure Washer 2016 TV Advert" 3/16/16
  32. The Players' Tribune "Who Ya Gonna Call... Mamba" 6/2/16
  33. lesdoggg Tweet 6/2/16
  34. Sony Pictures Spain "CAZAFANTASMAS. ¿A quién van a llamar?" ("GHOSTBUSTERS. Who are you going to call?") 6/10/16
  35. Sony Pictures Spain "CAZAFANTASMAS. Andrés Iniesta se suma al equipo. ¡Vamos España!" ("GHOSTBUSTERS. Andres Iniesta joins the team. Come on Spain!") 6/11/16
  36. Cinemania Blog 6/11/16
  37. i Spot TV "Progressive TV Spot, 'Ghostbusters: Break Room Activity'" 6/19/16

External LinksEdit

GalleryEdit

VideosEdit

Trailers/Official Promotion VideosEdit

ImagesEdit

Karcher U.K. TV SpotEdit

NBA Finals 2016 TV Spot #1Edit

NBA Finals 2016 TV Spot #2Edit

NBA Finals 2016 TV Spot #2 ExtendedEdit

UEFA Championship Promo #1Edit

UEFA Championship Promo #2Edit

Progressive Insurance TV SpotEdit

TelevisionEdit

Papa John's WebsiteEdit

Papa John's TV SpotEdit

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