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To read about Ecto Cooler, please go here.

WildBerryDrinkLargeCanWithGB2RadioBackpackPromotionByHiCSc01

A Wild Berry Drink Can with a Ghostbusters II promotion on it.

Hi-C is a brand of fruit drinks produced by Coca-Cola. In 2016, they did another limited run of Ecto Cooler for the Ghostbusters (2016 Movie).

History[]

In the fall of 1987 Hi-C did a Halloween promotion, offering free foil The Real Ghostbusters bags for purchases of HI-C products. The promotions tie-in bags were made by fellow licensee Carrousel Products.

In the spring of 1989, Hi-C printed on their drink products the "Ghostbusters II Radio Backpack" which was for a instant win item. This promotion was before Ecto Cooler was released.

August 1989 saw the launch of Ecto Cooler, which was a rebranding of Citrus Cooler. There was a Television commercial and ad campaign launched in August/September as well.

Along with Ecto Cooler's launch, a The Real Ghostbusters Pop-up Watch promotion was also done.

In February 2016 a Ecto Cooler can prototype sourced revealing that Ecto Cooler was coming back as part of the promotion of Ghostbusters (2016 Movie).


Promotions[]

Ghostbusters II Radio Backpack[]

Text copied from back of a large (46 oz) can:

Win A Ghostbusters II Radio Backpack - Instantly! 500 Lucky Winners! Check the Instant-Win square inside this label.

Instant winners receive a Ghostbusters II Radio Backpack with these dynamite features:
  • durable, weatherproof construction great for carrying school books and gym clothes.
  • am/fm radio with tuning and volume controls. Don't leave the music at home.
  • sportstyle headphones and 4 'AA' batteries included.
  • water resisstant speaker and adjustable straps.

Just look for the Instant-Win square inside this label for your chance to win a Ghostbusters II Radio Backpack. Any specially-marked Hi-C Fruit Drink 9-pack or 46 oz. can gives you a chance to win -Instantly!

Ecto Cooler[]

See Ecto Cooler.

The Real Ghostbusters Pop-Up Watch[]

Text copied from back of a large (46 oz) can:

Win A Real Ghostbusters Watch - Instantly! 1000 Lucky Winners! Check the Instant-Win square inside label.

Instant winners may choose one of these super-cool watches featuring Hollywood's hottest ghosts:
  • The Slimer Watch
  • The Real Ghostbusters Logo Watch
  • The Stay-Puft Marshmallow Man Watch
They're outrageous - and a scream to wear! And look at all these dynamite features:
  • A pop-up ghostly face that reveals a 5-function display
  • Clear crystal readout protector
  • Adjustable, brightly colored strap
  • Long-life battery
  • A full one-year warranty

Just look for the Instant-Win square inside this label for your chance to win a Real Ghostbusters Pop-Up Watch. Any specially-marked Hi-C Fruit Drink 9-pack or 46 oz. can gives you a chance to win!

Trivia[]

  • Ecto Cooler began as a simple relabel of Citrus Cooler that had been around since the sixties.

External Links[]

Gallery[]

The Ghostbusters II Radio Backpack image provided by collector Robert Maxwell Barbieri of Bobby_80s (on Instagram).

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