Magic Supply Shop is a magic prop and antiquities store located above TV World.
While the Ghostbusters battled the Purple Gooper Ghost downstairs, their blasts shot through the magic shop's floor. One of its glass cases was damaged and a sealed bottle tumbled out. A seed-like object bounced out and wound up inside a television set given to the Ghostbusters as payment.
- On page nine of Ghostbusters Volume 2 Issue #12, the Magic Supply Shop makes a non-canon cameo on a Times Square ad on the left side.